Sheena Karim — Change & Transformation Leader

About

C-Suite trusted advisor with 20 years in change

Founder of Change Made Simple and developer of an AI-powered Change Impact Scorecard, built end-to-end on Claude API, Cloudflare, GitHub and JSEmail.

30 years' project experience, 20 in change — trusted by CEOs, CFOs and CIOs across government, financial services, NFP and professional services. Delivered technology adoption across 50+ projects and 15+ organisations, including NAB, Australia Post, Monash University and Wyndham City Council.

Designed and facilitated training for 3000+ staff, including 80 live sessions to 2000 users, solo-facilitated. Built change management as a formal discipline from scratch at IBM Bluewolf and System Partners, across 15+ concurrent client engagements.

Key strengths
🏛️
C-Suite Partnership
Trusted advisor to CEOs, CFOs and CIOs. Comfortable navigating executive-level complexity and organisational politics.
🤖
AI Tool Developer
Built a proprietary AI-powered Change Impact Scorecard end-to-end using Claude API, GitHub, Railway and Netlify.
🎯
Enterprise Technology Adoption
Salesforce, SAP, Oracle, Azure — deep experience making large-scale implementations land with real users.
🏗️
Building from Scratch
Established change as a formal discipline at IBM Bluewolf and System Partners across 15+ concurrent client engagements.

Career History

Where I've delivered impact

15+ organisations, 50+ projects. From building change practices from scratch to steering enterprise-wide technology transformations.

Change Made Simple · Nov 2024 – Present

Founder & Principal Change Consultant

Founded a boutique change consultancy specialising in digital transformation and enterprise AI adoption, creating a proprietary 5-step change methodology and business readiness framework now used across client engagements. Developed an AI-powered Change Impact Scorecard built end-to-end on Claude API, Cloudflare, GitHub and JSEmail.

Change StrategyStakeholder AnalysisWebsite DevelopmentContent DevelopmentMarketing PlanProject ManagementBusiness DevelopmentAI-Change Tools DevelopmentClaude APIMethodology Design

Optometry Australia · Nov 2024 – Jan 2026

Change & Transformation Lead

Led technology and process transformation aligned to the organisation's 2040 strategic vision. Change impact analysis flagged a vendor mismatch, averting a costly failed implementation before it commenced.

Change StrategyChange PlanChange Impact AnalysisStakeholder AnalysisStakeholder ManagementEngagement PlanProcess & RequirementsTraining PlanComms PlanTraining DeliveryProject ManagementVendor Risk Assessment

Bapcor · Oct 2023 – Aug 2024

Change Business Partner — HR & Technology

Embedded as change partner across concurrent Salesforce and Azure Data Lake programs. Partnered with the CIO to design a capability uplift program for a 100-person technology team and redeveloped the change methodology and toolkit, endorsed by the CIO and embedded org-wide.

SalesforceAzure Data LakeChange StrategyChange PlanChange Impact AnalysisEngagement PlanStakeholder AnalysisStakeholder ManagementTraining PlanTraining DeliveryProject ManagementCapability UpliftCIO Partnership

Xperience Consulting · Oct 2022 – Aug 2023

Change Manager

Led change across two simultaneous system implementations — rostering and payroll/HRIS — for a 2500-staff NDIS provider. Turned significant organisational resistance into structured engagement and stepped into training delivery to secure go-live readiness.

HRISPayrollNDISTrade Union EngagementChange StrategyChange PlanChange Impact AnalysisStakeholder AnalysisStakeholder ManagementEngagement PlanComms PlanTraining PlanTraining Delivery

Good Shepherd · Aug 2021 – Dec 2022

Change Lead — Multiple Projects

Led Salesforce transformation for 100 staff alongside a No Interest Loans simplification project, partnering with Big 4 delivery teams and stepping in as interim Project Manager during a leadership gap.

SalesforceBig 4 PartnershipChange StrategyChange PlanStakeholder AnalysisStakeholder ManagementEngagement PlanTraining PlanTraining DeliveryProject ManagementProduct Management

Department of Education & Training, Victoria · Jul 2020 – Jul 2021

Change & Training Manager — KIMS Reform Salesforce Project

Led change and training for a statewide kindergarten system rollout to Victorian Early Childhood Educators. Designed and delivered 80 live training sessions to 2000 users through full digital delivery during COVID — all solo-facilitated.

Salesforce80 Live Sessions2000 UsersStatewide RolloutChange PlanStakeholder AnalysisStakeholder ManagementEngagement PlanTraining PlanTraining DeliveryProduct Management

Australia Post (via Salesforce Consulting) · Nov 2019 – Apr 2020

Change Lead — Salesforce Lightning Upgrade

Led a team delivering full change strategy, comms and training for 800 impacted users in the B&G division. Built executive alignment with General Managers and developed a Change Leadership program for middle managers.

Salesforce Lightning800 UsersChange Leadership ProgramChange StrategyChange PlanChange Impact AnalysisStakeholder AnalysisStakeholder ManagementEngagement PlanComms PlanTraining PlanProject Management

National Australia Bank · Feb 2019 – Nov 2019

Change Manager — Business Bank Salesforce Implementation

Managed change across 14 stakeholder groups in a highly regulated banking environment, supporting training delivery to 4000 users in one of Australia's largest Salesforce rollouts.

Salesforce4000 Users14 Stakeholder GroupsChange StrategyChange PlanStakeholder AnalysisStakeholder ManagementEngagement PlanTraining PlanTraining Delivery

System Partners · Jun 2015 – Dec 2016

Salesforce Change Practice Lead

Established change management as a formal discipline from scratch — building the methodology, tools and leadership buy-in across 15+ concurrent Salesforce client engagements including Tabcorp, Suncorp and Transport NSW.

Salesforce15+ Concurrent ClientsTabcorpSuncorpTransport NSWChange StrategyChange PlanEngagement PlanStakeholder AnalysisStakeholder ManagementTraining PlanMethodology Design

IBM Bluewolf · Apr 2014 – May 2015

Salesforce Client Engagement Director & Change Practice Lead

Built and led a change practice across multiple concurrent clients including Australia Post and Direct Connect.

SalesforceMultiple Concurrent ClientsChange StrategyChange PlanStakeholder AnalysisStakeholder ManagementEngagement PlanTraining PlanProject ManagementBusiness Development

Earlier Career — 2010 to 2018

AB InBev / CUB

Change Manager

Change Manager across SAP, Salesforce and multiple concurrent programs.

Monash University

Change & Training Lead

Change and training leadership across a major university environment.

Wyndham City Council

Change & Communications Lead

Oracle implementation impacting 1,500 staff. Led early stakeholder engagement including Trade Union representatives in a complex local government IR environment.

IDP Education

OD Manager / Training Manager / Change Consultant

Multiple platform change and training roles across organisational development.

Pre-2010 — UK & Australia

Supply chain, buying and SAP training roles across British Airports Authority, Colgate, Safeway UK, Fujitsu and Australia Post. Partnered with KPMG on a Department of Defence project in 2008.

Change & Transformation Leader

C-Suite trusted advisor with 20 years in change

Where I've delivered impact

What I bring to the table

Education & credentials

Ready to make change land?